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Research at Henley Business School Africa

African knowledge. Global relevance. Designed to be used. 

 

 

Innovations, provocations, explanations

Research at Henley Business School is driven by a singular ambition: to build a better Africa. We focus on the most pressing issues facing African business and society, injecting practical meaning into every project and piece of thought leadership we undertake. By collaborating across the spectrum of the African business community, we turn innovative ideas into credible, accessible research. Our goal is to add a sharp, practical, African perspective to the global conversation – because the challenges we are wrestling with on the African continent are often early versions of global problems. Browse our annual research magazines for sharp, digestible insights into critical challenges facing the continent, and how we can tackle these. 

Case and White Paper Booklet

Case and White Paper Booklet | Second Edition

Case and White Paper Booklet | Second Edition

Case and White Paper Booklet | Second Edition

Our core research strengths

Research at Henley Business School Africa is multidisciplinary and designed to be useful. Our white papers, teaching case studies, and publications in top-tier journals and conference proceedings tackle many of the key challenges facing Africa. The core of our research under the umbrella of Henley Africa Insight and Research (AIR) is driven by five specialised centres of excellence, each dedicated to solving specific industry challenges, from navigating global markets to understanding the African consumer.

 

The Henley Centre for Leadership Africa

Leadership in complexity

How do you lead when the rules are constantly changing? The Henley Centre for Leadership investigates resilience, ethics, and decision-making to build leaders who can navigate the unique challenges of the African context.

Dunning Africa Centre

Global trade and investment

These days, the intersection of global markets and local development is where the real value lies, and navigating this intersection is key. The John Dunning Centre for International Business helps African enterprises understand multinational strategies and foreign direct investment trends.

The Henley Centre for Emerging Market Consumer Studies

The African consumer

When it comes to managing customers, assumptions can be costly. The Henley Centre for Customer Management produces evidence-based insights into customer experience, loyalty, and service excellence, tailored specifically for the diverse African market.

The John Madjeski Centre for Reputation Africa

Reputation management

Healthy relationships are the foundation of flourishing organisations, communities, and, ultimately, economies. The John Madejski Centre for Reputation Africa (JMCRA) seeks to understand and build reputation and relationships within African businesses to drive sustainability and societal impact. 

Henley Explore: Immersive Cases and Immersive Experiences

Immersive learning

How do you teach well in the age of AI and other technology? Henley is pioneering the use of virtual and extended reality to create immersive educational experiences that are redefining the classroom. Discover how our experimental learning hubs are bringing complex business scenarios to life.

Research and insights to navigate complexity

Making decisions across diverse African markets requires more than generic global data; it demands insights generated on the ground. Henley research serves as an active commercial resource, translating the distinct dynamics of the continent’s business landscape into actionable strategic intelligence. Our work provides rigorous, localised frameworks designed to challenge conventional assumptions and guide your organisation’s next move. Explore our full ecosystem of intelligence from white papers, teaching case studies, and research papers to published articles and conference proceedings to find the specific insights you need today.

All Whitepapers Magazines Research reports Booklets Case studies Webinars

Our collaborative approach to research

There’s an African proverb that says if you want to go fast, go alone. But if you want to go far, you’ve got to go together. At Henley, we aim to go far, so we leverage connections with global and local institutions, including clients, businesses, and our sister research centres in the UK and at the University of Reading, to ensure our research agenda is as practical and useful as it is intellectually rigorous.

 

Applied research built around real business challenges

When markets move fast, organisations need the right information and insights to make decisions with wisdom and clarity. Henley researchers partner with a variety of organisations to ensure research is practical and immediately relevant to today's business context.

Global collaboration

As an international business school, Henley Africa is automatically tapped into a global research agenda. Our researchers are collaborating with peers at institutions around the world, as well as with those at other South African and African institutions. 

Advancing sustainability: The management research challenge

The Renewal Foundation sponsors an annual award for the best Henley Management Research Challenge (MRC) project to drive business solutions for the climate and ecological crisis. Every year, dozens of MBA students embark on the MRC, turning their own organisations into living laboratories and applying what they've learned on the MBA to a high-stakes, real-world challenge. The resulting body of research is powerful and brimming with actionable ideas designed to drive systemic impact across Africa and beyond. The Renewal Foundation award, comprising a cash award and a mentoring component, is designed to supercharge this impact by rewarding the projects that offer the most effective blueprint for promoting sustainable African solutions.

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What is the judging panel looking for?

Judges evaluate projects based on six criteria:
1) Does the project have the potential to be scaled up and sustained over time?
2) Can the project show measurable positive benefit for one or more of the following: the atmosphere, the hydrosphere, including rivers, lakes, and oceans, biodiversity, and/or soil and sustainable agriculture?
3) How many parts of the organisation does the project engage?
4) Can the project be written up and published in a way that will inspire others? 
5) Is it offering a new and original approach or methodology?
6) Can the project change how human beings are thinking, being and acting in relation to the wider ecology? 

Financial award: £5,000
Mentoring support: Free, expert mentoring is also provided for the winners.

Want to engage with the Henley Research Department?

Prof Daniel Petzer

Pro Dean Research and Doctoral Programmes

Professor Petzer ensures that research at Henley is not just academically rigorous but also practically relevant. He champions a research culture that puts African insights on the global stage, guiding DBA candidates through the complex journey of becoming published scholars.

Shirlene Smits

Research Manager

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Zara Cupido

Research Manager

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Zara Cupido

Research Manager

Lorem ipsum dolor sit amet consectetur. Urna integer pellentesque varius sed et. Scelerisque viverra magna turpis magna. Integer sollicitudin vitae ut sem. Pharetra feugiat facilisi nisl est quis porttitor nullam. Diam orci lectus augue aliquam vel proin a. Nibh.